backlinks strategy: quality seo backlinks over quantity

21 September 2022, by Pen Dower Hunt

Backlinks: What are Link Building Strategies?

the difference between high-quality & low-quality backlinks

Quality matters more than quantity, especially when you are thinking about building SEO backlinks. That’s because Search Engines look at a number of factors when determining the quality of a backlink, including the relevancy of the site linking to you, the authority of that site, whether the link is followed (using dofollow) or no-follow, and many more things.

A single high-quality backlink from a relevant, authoritative site can be worth more than hundreds of low-quality links.

As I already said, quality should always trump quantity. A backlink from a high-profile, authoritative site is worth far more than a backlink from a low-quality or spammy site.

Quality SEO backlink vs low quality links

Backlinks from high-quality sites show that your site is also high-quality and trustworthy. Google as well as other search engines use these backlinks as signals when ranking websites. So if you want your website to rank higher in search results, aim for backlinks from high-quality websites.

On the other hand, backlinks from low-quality or spammy sites can hurt your website’s reputation. Google may even penalize your site if it detects too many of these kinds of links. So it’s best to avoid them altogether.

I have seen so many websites with millions of poor backlinks. The ultimate consequences of those sites are, that they get almost zero traffic. On the other hand, there are some websites with just 5 to 10 high-quality backlinks that are getting tons of traffic.

why do some people prefer quantity over quality?

There are a few reasons people might prefer quantity over quality. Maybe they think that more backlinks will lead to more traffic, regardless of the quality of those links. Or, they could be trying to game the system by getting as many links as possible, in the hopes that some of them will be high-quality.

Another possibility is that they simply don’t know how to measure link quality, so they default to quantity instead. Whatever the reason, it’s important to remember that quality should always come before quantity when it comes to backlinks. A few high-quality links will do more for your website than a hundred low-quality ones.

so, how to get quality backlinks?

In order to get quality backlinks for SEO link building, you need to focus on building relationships with other website owners and creating high-quality content that others will want to link to.

Backlinks strategy - quality seo backlinks

Here are some tips for getting quality backlinks:

1. Contact other websites in your niche

If you have a blog or website, chances are there are other people in your industry or niche who also have websites. You can reach out to them and let them know about your site, and see if they’re interested in linking to your content.

2. Create high quality content

Create high-quality content that others will want to link to. This means writing informative blog posts or articles, creating helpful resources, or developing interesting infographics or videos.

3. Create a link directory

This is a great way to get high-quality links from other sites in your niche. It can help you rank higher in search engines too.

4. Submit guest posts

Submit guest posts on other high ranking websites in your industry or niche market.

FAQ: seo link building

what makes a backlink high quality?

The quality of backlinks depends on some factors. The first is the PageRank of the linking page. A page with a higher Page Rank will pass more link juice to the linked page, making the backlink more valuable. The second factor is the relevance of the linking page to the linked page. A page that is relevant to the topic of the linked page will be more valuable than a page that is not relevant. The third factor is the authority of the linking domain.

Businesses that have an excellent image need to maintain it. As a business, it is always important to stay true to your identity so people can relate to you.

why are quality backlinks  for seo link building important?

Quality backlinks are important because they help improve a website's search engine optimization (SEO). When search engines see these backlinks, they interpret them as a sign that your website is popular and relevant. This, in turn, helps improve your website's ranking in search engine results pages (SERPs).


I hope you agree with my statement that it's better to have a couple of quality backlinks than tons of backlinks of poor quality. For further optimization help see how to choose an SEO company.

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