photo: John Schnobrich
when to redesign your website to match your brand
Redesigning your website is sure to be a thrilling experience, but it can also be quite nerve-wracking. It's an opportunity to refresh the appearance of your brand and provide your users (people who might become your customers) with something even more attractive to look at. Some companies, however, believe that their website needs to be redesigned several times yearly because it hasn't achieved the desired appearance yet. (Please don't turn out to be that guy.) On the other hand, some companies let their websites go for far too long without being updated.
Then how often should you redesign your website?
How to recognize the signs your website needs a refreshment?
Continue reading because we've consulted web design experts and prepared some helpful answers for you!
How frequently is it recommended to redesign your website?
First, it should be clear that there is no universal answer to this question. On the other hand, a good rule of thumb is to redesign your website every three or so years. This is because if your website is over three years old, which in the realm of the internet is equivalent to a lifetime, there is a high probability that it is obsolete. What was lovely to look at and aesthetically pleasing three years ago may not be the case today.
Redesigning your website can boost user experience and thus attract more potential customers.
photo: Brook Cagle
That isn't even beginning to scratch the surface of the functionality, which will unquestionably be outdated in three years if there aren't any changes. There are several more specific reasons why you should consider refreshing or completely redesigning your website.
Here are the signs that will help you figure out if it's time to reach out to professionals and book custom web design services to give your website the makeover it needs.
1. have your business goals changed?
Has something disrupted the normal flow of your company? Have you decided to launch an e-commerce storefront for your product line? Both of these are strong justifications for a redesign, although they do so for significantly different reasons. Whenever you substantially change your business strategy or goals, your website should reflect them.
Let's take an example. Imagine you want to start attracting a wider regional audience, but you have new local competitors entering the market. People might be persuaded to check out your company and drive a little further if it has a rockin' new website, which could be an excellent way to attract more customers. Similarly, if one of your competitors is eating into your profits and you want to begin selling your products online, investing in an e-commerce store could mean giving your company a whole new lease on life.
2. do you have a mobile-friendly responsive web design?
If your answer is no, you have a lot of ground to cover before you can catch up. It's not a secret that in the modern era, the vast majority of traffic for businesses originates from mobile devices. In 2017, mobile devices were responsible for as much as 77% of internet usage in the US. The number has likely grown since then. Therefore, it's crucial to regularly make adjustments to your website and improve its mobile experience.
photo: Paul Hanaoka
Given that a lot of internet traffic comes from mobile devices, making your website completely mobile-friendly is essential.
However, always keep in mind that it's not only your website that will require regular maintenance, upgrades, and redesign. The experienced team from MoversTech CRM recommends keeping your systems in great shape as that's the only way to ensure a great customer experience. If your CS is using an outdated and slow CRM, for example, they won't be able to provide good service to your customers, which could ultimately result in losing revenue.
3. do you get a lot of traffic, but your conversion rate is still low?
Did you notice that people spend very little time on your pages? Do people visit your website but immediately navigate away without taking any action? If your answer is yes, it indicates that even though you're making it simple for people to locate you, you are not providing them with the solution they require. You can take it as one of the signs that it's time to update your website or even give it a complete redesign.
Therefore, remember that your website should be working toward an objective. Whether it's to convince visitors to make purchases, read your blog, or reach out to you if nothing is happening, it's time to give your website a new look. Reach out to highly-recommended web designers, and very soon after you launch your new website, you'll see an increase in your conversions.
4. did your brand change, or are you planning on changing it?
Both the content of your website and the design decisions that went into creating it massively impact your customers' impressions of your company. Your website is frequently the only channel prospective clients can learn about your business. As a result, it is essential that the design of your company's website contributes to the development of brand loyalty and produces a consistent voice for the brand.
photo: Ketut Subiyanto
If you are rebranding, make sure you redesign your website to match your new brand and design.
During a website rebranding process, the changes you make to your web design will significantly impact how your message is communicated. Therefore, if you are going to redesign your brand, you should also redesign your website. Your regulars are familiar with you, but everyone else will undoubtedly learn about your company for the first time when they visit your website. So make sure you present the best version of yourself in every situation.
5. is now the right time to redesign your website?
If you recognize any of the signs we've listed above, perhaps it's the right time to reach out to web designer pros, get your free web design quote and redesign your website to ensure you get more traffic and conversions.