what you need to know about search engine ranking in 2023
Ksenia Sobchak, 6th February 2023
What you need to know about search engine ranking in 2023
Search engine ranking is the process by which a search engine determines the relevance and importance of a website, and assigns a ranking to it in the search engine results page (SERP). In 2023, search engine ranking will continue to be a vital aspect of online marketing, as it can greatly impact the visibility and success of a website.
To improve your website's search engine ranking, there are several factors that you should consider. These include:
1. Content quality:
The quality and relevance of your website's content is crucial for search engine ranking. Search engines favour websites that provide valuable, informative, and unique content that is relevant to the user's query. Make sure your content is well-written, easy to read, and structured using headings and subheadings.
2. Keywords
Keywords play a vital role in search engine ranking, as they help search engines understand the topic and focus of your website's content. When creating content, make sure to include relevant keywords throughout the text, but avoid keyword stuffing as it can negatively impact your ranking.
3. On-page SEO:
On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing title tags, meta descriptions, header tags, and image alt tags.
4. Backlinks:
Backlinks, also known as inbound links, are links from other websites that point to your website. Search engines view these links as a vote of confidence in the quality and relevance of your website. The more high-quality backlinks you have, the more likely you are to rank well in the SERPs.
5. Mobile optimization:
In 2023, mobile optimization will be even more important for search engine ranking. With the increasing use of mobile devices to access the internet, it's important to ensure that your website is mobile-friendly and provides a good user experience on smaller screens.
6. Speed:
Website speed also play an important role in search engine ranking. In 2023, Google will be using Core Web Vitals as a ranking signal, so make sure your website loads quickly, especially on mobile devices.
7. User experience:
User experience (UX) is becoming increasingly important for search engine ranking. Search engines favour websites that provide a good user experience, including easy navigation, clear calls to action, and responsive design
8. Social signals:
Social signals, such as social media shares and mentions, can also impact search engine ranking. By actively promoting your content on social media and encouraging others to share it, you can improve your website's visibility and search engine ranking.
9. Local SEO:
Local SEO is the process of optimizing your website for local search results. This includes claiming and verifying your business on Google My Business, optimizing your website for local keywords, and obtaining reviews from customers.
10. E-A-T:
E-A-T (Expertise, Authoritativeness, Trustworthiness) is a set of guidelines that Google has suggested site owners should follow to demonstrate their level of knowledge and trustworthiness in their field. This can help you to rank better in the SERPs.
To sum up, search engine ranking in 2023 will continue to be a complex process, but by focusing on the above factors, you can improve the visibility and success of your website in the SERPs. Remember to always create high-quality, relevant, and unique content, optimize your website for both users and search engines, and actively promote your content on social media. It's also important to keep in mind that SEO is a long-term strategy, so be patient and consistent with your efforts.
Ksenia Sobchak
Cosmetologist/Dermatologist, Clinical Nutritionist – Central Saint Martins, BA (HONS). Company: Glow Bar London. BIO.