how to restore a business logo

9 September 2021, by Maria Anton

LIKE us on FB

As a business owner, you want your brand identity to make an impact so that the business keeps on growing.  In this day and age, the competition is very tough and keeps on getting bigger.  If you want to be one step ahead, then you have to focus on building a strong brand identity with a great business logo design.

Brand identity - business logo - logo design

The first step towards attracting the consumer and convincing them to come back again is having a visually appealing brand identity.  Having a professional logo design for your brand is one of the biggest visible aspects of your brand identity and it may be in need of a complete restoration.  If you want to find out how to restore your business logo, then this article is for you.

market research

When you consider a design agency, the first and foremost thing that you get to hear about is market research.  The experts are well-informed in the market, up to date with all the trends as well as the competition in your target market.  It is why it is also important for you to know your business and the brand you are trying to create.

Once you are clear about the area of focus and the type of message you want to send, things become a lot easier.  You can get your idea across to the professionals in the best way possible and brainstorm how to move forward.

design elements

There are a lot of design elements to be considered for logos such as color, font, style and symbols. Now you could be familiar with the basics, but that is not enough in advertising.  Only an expert will be able to guide you on the most suitable options for your business.

For example, when it comes to creating logo designs for your business, the design elements are different than ones used for businesses in other sectors.  If you take a look at it, you will see how the logo for BBDO is very different from say Puma or Coca-Cola. Design agency experts can help you design something that matches the personality of your brand and business.

creative skills

The elements of design cannot lead to anything without creative skills.  Your business identity design must be created in a way that the message goes across and it doesn’t look overdone.  This can only happen when you have experts and professionals putting their artistic and creative skills to good use. It doesn’t matter how much of an artist you might think you are, there is always something which you can miss out on. 

For a unique and appealing icon, you have to go above and beyond.  The design experts know how to tell your story and how to get an immediate response from the target audience.

logo design process

What’s in a logo?  Anyone can do it.  You may have heard people say this and this couldn’t be further from the truth.  The process of designing logos requires expertise and is not as easy as it may seem.  There are many things which have to be considered such as creativity, presentation and concept.  All of these are included in the technical process of the identity design.

As a business owner, what you have to do is sit down with the advertising agency experts and give them a design brief.  Once, that is done, the designing will be completed by the graphic designers who will help you build a brand identity design for your business.

  branding

The importance of your brand identity has already been mentioned above but there is a lot more that comes with it.  Since design is such an essential part of it, you have to focus on creating a business logo that can become your identity everywhere and anywhere.

Take the Nike swoosh for example, it’s recognized around the world as the symbol for the company.  People see that swoosh on anything from clothes and shoes to bottles and mugs, and they immediately know the business behind it.  With design agency experts help, you will be able to restore and revamp your business logo so that your branding can succeed in a similar manner.

  long term impact

Success in business depends on the impression your brand is able to have on the consumer for the long term.  It’s why you have to build a brand identity which makes the target audience remember it in a positive manner.  A good brand identity strategy will get you there, and that starts with the design of the icon.  

Design agency experts are more aware than anybody about what works for a long-term impact.  You can sit down with the professionals and discuss a few ideas about restoring your business logo so that it gets people talking. 

As the founder of Amazon, Jeff Bezos, once said, "Branding is what people say about you when you're not in the room."


author bio

Maria Anton is a freelance content specialist who likes to help brands develop and grow.  She writes about marketing and advertising but is open to other business topics as well.

want a new logo ?

TALK TO OUR LOGO DESIGNER